A Legacy of Innovation in Core Training
The ABS Company has been a driving force in the fitness industry since its founding in 2006. Established by fitness entrepreneur Sean Gagnon, The ABS Company pioneered core training solutions with iconic products like the Ab Coaster®—a revolutionary piece of equipment that brought dynamic, biomechanically efficient ab training to health clubs and home gyms worldwide.
Mission and Vision
The ABS Company’s mission is clear: “We Innovate, We Create, We Educate.” They aim to provide simple, effective, and engaging solutions for core and glute training that inspire people to move, improve, and stay motivated. Their vision is to make fitness accessible and effective for everyone, delivering high-quality, innovative products that help users achieve their goals safely and efficiently.
Growth and Global Impact
Over the years, The ABS Company expanded its offerings beyond the Ab Coaster to include innovative functional and strength-training products like the TireFlip180®, Total Glute, Glute Coaster, and Glute Lift Pro. With these additions, The ABS Company has brought effective and engaging lower-body training into the spotlight, helping gyms create specialized Glute Zones alongside their classic Ab Zones. Today, these dedicated training zones are trusted by major commercial gyms, boutique studios, hospitality fitness facilities, and elite training centers in over 40 countries.
Partnership with Ethics Leisure
The ABS Company’s partnership with Ethics Leisure makes them the official UK distributors for ABS Company products—bringing the exciting concepts of Ab Zones and Glute Zones directly to facilities across the UK. Ethics Leisure shares the same passion for excellence and commitment to improving lives through innovative fitness solutions, making it easy for gym owners to create engaging, results-driven training spaces that members love.
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