The Gym Group has long been a trailblazer in the UK fitness industry, known for pioneering the low-cost gym model while maintaining high-quality standards across its 240+ locations nationwide. Always looking to evolve and enhance member experiences, the brand recently set its sights on something new — bringing Reformer Pilates into the fold.
Guildford was one of the first sites chosen to pilot this exciting addition, with a state-of-the-art Total Gym New Age Pilates Reformer Studio now fully installed. Curious how it’s going? Dive into the full case study to see how this innovative studio is transforming workouts, attracting new members, and redefining what it means to train at The Gym Group.
“Introducing Reformer Pilates to our class timetable has been one of the most exciting
developments at Guildford in recent years. From day one, the response from our members has
been phenomenal. The classes are constantly booked out, and the feedback has been
overwhelmingly positive. It’s clear that our community was craving something new, challenging,
and results-driven—and Reformer Pilates delivers all that and more. As a team, we genuinely
enjoy seeing our members leave each class feeling stronger, more mobile, and empowered. It’s
been a real game-changer for our gym and we’re so proud to offer it.”
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